Greg Stewart

We were negotiating with big creditors at 20 cents on the dollar.

We knew the list of groups that we owed money to, and it was like sales.

We're like, all right, we got to go one by one and figure out how to close the door on this and not let it overhang the business.

And so raise money, get money back to the right people, clean up the house to survive.

And then we had this moment around this time where we have this existing business.

It's not working.

There's some insights that are coming out of it.

But it's really not working, but we're still trying to maintain it.

So we're living in this in-between moment of keep that thing alive so we can pitch something to folks on the outside.

But also what are we going to do?

What are we going to build?

Isn't this, there's no path in this thing that we've built.

So there are really funny stories where Deegan was pitching, I'm pitching, and you're basically trying to figure out what the investor likes.

And you're like, let me tell you about this one-to-one business we got.

It's like super exciting.

Oh, you don't like that?

We're thinking about this social concept.

You just live in this world of figuring out how do I make it through?

And there were enough wins.

The micro wins on survival felt big to us.