Greg Stewart

And there was enough to celebrate, to keep going and wake up and go do it again.

Yeah, it was no magic bullet that said, go do this and you'll win.

But we spend a lot of time, the first two, three months I was there trying to dissect the current business.

And the current business was this one-to-one essentially marketplace connecting independent contractor coach with a consumer who is looking for personal training.

We're studying the behavior and watching what's going on here.

And what I noticed was that coaches could set their own price.

And some people had crazy high prices.

Some people have more approachable prices.

And they're building this as customizable program, building it for you based on your very specific goals.

And that's why I'm charging you this amount.

And on the back end, we can see that it really wasn't personalized.

It was big bucket personas.

The names were Sally Pilates, and that was being billed as super personalized programming and charging like you would work with a coach.

But we can see these big bucket personas.

We're like, okay, maybe personalization isn't the secret here, but it's having good programming that's relevant to you.

In that same moment, I went through the list of coaches and there weren't a lot of coaches that were making a lot of money on this, but we had a couple that were making four or five grand a month.

And I spent time with them and I asked them, what are you doing differently?

How are you making this a thing when everybody else is struggling with it?

And we had one in particular.

And I was like, all right, so you're making $4,000 a month.