Greg Stewart

Your earnings are growing.

How did you get there?

Why isn't it growing anymore?

And Lauren was a trainer in New York, a high-ticket trainer in person.

And she was filling up all of her downtime with online clients with Ladder.

And we had no idea how to grow.

So she figured out I had this Instagram profile.

She had five or 10,000 people and she was telling a story to her audience and they were coming in, but she filled up all of her time and she couldn't take on any more clients.

I'm like, that's a bad business.

You've capped how big this can get.

The constraint is human time.

So these two insights of

calling bullshit on personalization, watching what Lauren was doing and seeing how she was growing and piecing those together into what became a trial test or an MVP of this vision.

We didn't know what we would build, but we said, there's something in these concepts.

And in February 2020, we said, you can't take on any more business, Lauren.

What if we Jimmy rigged the existing app?

And we created an experience where there could be more than one person in there.

You're going to program for a group of women.

You'll go out to your Instagram audience and you'll say, hey, this is for, I'm in New York, busy women in New York, kettlebell training.

I'm an experienced coach.