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Guillaume Moubache

๐Ÿ‘ค Speaker
411 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So if, for example, if you look like at most companies, what they're saying at their tagline is like, put your sales on autopilots.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

First of all, that's what they focused on.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

We focused on the relationship and an implementation was our key differentiator.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So from day one, we implemented dynamic photos and videos that you could implement straight into your emails just to make the email more human.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And we started from the ground up in the product, building our product around that.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

helping people, you know, like build warmer relationship, giving them tips within the product.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Right now, we're also going to start like putting some gamification within the task people have to do.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And because I think like sales is amazing for gamification because

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

the better you do actions and spend time on researching your prospects, the higher your booking rate is going to be.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And hence, your bonus will be higher as well.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So I think it's like literally the best place to have fun while doing something, you know, like and care about people.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And that's basically all the things we're implementing.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So small things within the platforms that makes it more human, like little comments whenever you're doing specific actions, et cetera, et cetera, just so people feel more comfortable.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

and happier in their job also.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Are customers sticking once they start paying?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

What's your revenue trend look like on a gross basis?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So for me, I don't think it's a question we can answer straight to the point just because I prefer answering in terms of persona and churn.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So basically sales team that are with more than five sales people, so from five to let's say 30 or 50, that's kind of our sweet spot.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And those people are not churning.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Like we have negative net MR churn, so something around like minus five, minus 6%.