Guillaume Moubache

However, if you look at also a big chunk of our business, which are smaller business, so I would say like startup, less than 10 people, et cetera, the churn is around maybe 10%.

But the net MRR churn is basically around maybe 3% to 4%.

we see those people, for example, as I said, they're going to say, hey, guys, we love the products.

We're churning because it's August.

But no worries.

We're coming back in September and they come back in September, you know, and sometimes it's like, oh, yeah, we finished our campaigns.

We're going to come back in one or two months and you see them come back.

So every time I look at the so we have like a questionnaire when someone churns and every time I see like someone leaving, it's usually because they're going to come back and they're just short on cash or just, you know, like watching their spendings.

But for the customers we're really targeting and where we're really focusing, they don't leave.

What are you paying fully weighted to get a new $80 a month customer, would you say?

So our CAC, it's difficult because, as I said, like we don't spend anything on ads.

So our CAC is more linked to, let's say, like the time we spent and based on our salaries.

So I don't really put a number on it, to be honest.

I could say, you know, based on, you know, like...

How many community managers you have or something.

Yeah, exactly.

So for example, our sales rep, for example, she's going to bring like, yeah, she's going to bring.

So I would say like, yeah, it depends again on the size of the customers, but she can bring maybe like 40 to 50 like new seats every month.

So it's like something around like 2K divided by 50, you see.

So it's like 40 bucks.