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Guillaume Moubache

๐Ÿ‘ค Speaker
411 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So we do that exactly the same as the way we incentivize sales teams.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So it's, for example, because I know a lot of people, you know, they're trying to put bonuses on number of qualified leads, marketing qualified leads, sales qualified.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And I think people tend to always optimize things based on.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So, for example, if I tell you, you need to reach that amount of marketing qualified leads.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

What you're going to try to do is book, let's say, as many meetings you can for your sales team.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

However, the quality of the lead is not going to be that great.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

However, if everyone is focused on growing the MRR and then we set up like the MRR goal at the beginning of each quarter, now everyone is focused on one thing, which is revenue and revenue for us equals profit.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So it's like everyone goes to the same direction.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And I think it's like it's a better way to incentivize.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So we have like different levels and each level you reach, you will get a bonus and then you have like higher levels and higher bonuses.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Can you walk us through this a bit more?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So June ended the second quarter.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

You guys, it sounds like broke that two million right around there.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

That's an easy number to talk to.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So your team meeting at the end of Q2 and you're setting goals for Q3.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

What is the new MRR target for Q3, Q4?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah, so our goal essentially was to do like 5X from December 2019 up to like December 2020.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So the monthly goal, I think it's around like 14 to 60%.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

each month, month over month growth rate.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So I think it's 16% to reach like 5x more or less.