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Guillaume Moubache

๐Ÿ‘ค Speaker
411 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Okay.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So how many customers are you now serving today?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So regarding our customers, we launched on AppSumo.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So essentially, that was kind of like our, let's say, bootstrap round of funding.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And at that time, we had, so I would say like 8,000 something customers.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And basically now, you would add, so those were not recurring, those were mainly like

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Recurring, we have more than 3,000 companies paying on a monthly basis, and total customer is more than 10,000.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Got it.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So 3,000 recurring, then you have 5, 6, 7, 8,000 or so from that AppSumo lifetime deal.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

I see.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Did you uncover any strategy that was particularly effective in converting the AppSumo one-timers to true recurring plans?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

A lot of people that go through AppSumo, the ones that love it are the ones that convert them to recurring.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Well, the ones that hate it are the ones that don't.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

don't end up converting well.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah, I think it's very tough to convert a lifetime deal user into a paying customer.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

The only way to do that would be like to frustrate most of them and say like, try to upsell them on specific feature.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

For us, we're really like very honest in what we served when we decided to make that lifetime deal.