Guy Kawasaki
speaker
235 appearances
2 recordings
2 series
first heard Feb 2025
last heard Apr 2025
Guy Kawasaki’s voice in public audio — every appearance, attributed to the second.
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Appearances
We're going to be in the Bay Area soon. We'd love to get together. So I talked to the person doing my social media with me and I say, isn't this the product you use to create graphics for our tweets? And she said, yes. And I said, well, do you like them? And she said, yes. I said, do you think I should help them? And she said, yes. So I met with them and one thing led to another. And now,
you know, thank you God for Canva. And this is my 16th book, which I've said 15 times, this is my last book.
No, my very first book was called The Macintosh Way, and it explained the Macintosh division, what we were trying to do, what we learned from Steve. And at that point, I said, okay, I wrote down everything I possibly can know about That's it. End of writing career.
And I guess in a sense, writing 16 books is really very good evidence of a growth mindset because you cannot write 16 books about the same subject.
We're going to get real transparent. Let's do it. So there's two theories. One theory is the Polish PR answer. The other theory is more of what's realistic. So I'll give you a smattering of both. At 69 years old, having done this podcast for four years, I really did interview remarkable people. I would put my guest list up against anybody's podcast. NPR, Joe Rogan, anybody.
I have just as good, if not better, a guest list. And I realized that, man, you know, guy, you have encountered a lot of wisdom, a lot of insights and a lot of value. But let's face it. You know, am I going to tell people, oh, go listen to 200 episodes, one hour each. And you'll you know, you'll hear what I have. And so I figured out that.
I have all this knowledge and I can filter it down even more. So in a sense, I have this moral obligation to take the lesson of Jane Goodall or Angela Duckworth or Carol Dweck or Stephen Wolfram or was and put it in a package that everybody can digest and use so that they can make a difference and be remarkable. So that's kind of the high road thing. The lower road answer is, you know what?
There's royalty. So it's a combination of both. But as I say, when I'm gone, I want people to say, you know, I read Think Remarkable and it just changed my life and it helped me make a difference. And I owe some of my success to Guy. That would be a good legacy.
Well, Steve Jobs had a very famous Stanford commencement address in which one of the key messages he had is you can only connect the dots looking backwards, right? So when you're 18 and you major in English, it's hard to say, okay, I was thinking I majored in English because when I'm 69, I'm going to write a book, right? I mean, nobody can think like that. I'll give you the dots, right?
So, this sixth grade teacher convinces my parents to put me into this private prep school. In the private prep school, I did well enough to get to Stanford. At Stanford, I meet this guy, Mike Boych. Mike Boych is the guy that eventually hired me into the Macintosh division, despite my lack of qualifications. In the Macintosh division, I do well enough that I'm very, very visible and I'm tied.
My reputation is tied to the Macintosh and Apple. I'm kind of living proof, Heather, that if you do one thing right in your life, you can coast the rest of your life. But that's a different subject. So now lots of people know about me because lots of people use Macintosh.
And in particular, I think it's the creative, innovative, artistic people who use Macintosh because you don't buy a Macintosh to crank Excel spreadsheets. So one day I get this email out of the blue and it's the director of the TEDx Palo Alto. And she says, I have Jane Goodall coming in for a TEDx and I'm looking for a moderator. She's looking for a moderator.
She says, you know, you don't know me, guy, but I know you because I use a Macintosh. So would you like to moderate Jane Goodall? On TEDx. It's like, be still my heart. You're telling me I can interview the Jane Goodall for TEDx. Like, pinch me.
Yeah, right. So I canceled a paid speech. Cost me a lot of money. But man, you know, at the end of my life, am I going to say, you know, guy, if you had only made one more speech, you would have been happy. Or are you going to say, I got to interview Jane Goodall? You don't need to be too smart to figure out the answer to that question. So I interview Jane Goodall. We become deep friends.
To this day, we're close friends. And so when I start my podcast, she's my first guest. All right. So now, I don't know about you, but the way I select what podcast I agree to be on, the first question is, who else have you had? I mean, if all you have is Joe Blow from Blow Consulting, who wrote the Blow Way podcast, You're probably not going to go on that podcast, right?
You know, so when I'm asking Stacey Abrams or I'm asking Margaret Atwood or Stephen Wolfram or Neil deGrasse Tyson, please come on my podcast. The first thing they ask, maybe they don't ask it, but I know they're thinking it is who the hell else has been on your podcast? To which I say, well, maybe you've heard of some of my guests like Jane Goodall and And guess what?
Nobody ever says either to me or to themselves, why should I go on his podcast? He has losers like Jane Goodall, people you never heard of. So once you have Jane Goodall, then you get Margaret Atwood. Then you get Woz. Then you get Bob Cialdini. Then you get David Ocker. And guess what? It gets easier and easier. And pretty soon, you are buying. You're not selling.
Basically, but you know, can I tell you that I purposely worked at the Macintosh division because I knew that someday I was going to start a podcast and people would have to have heard of me. So they would say yes.
I think I'm that smart. God bless you. But it ain't true. And I think there's like an important lesson here that I kind of believe you should default to yes. You should always say yes. You should help people because you just never know. I would also like to clarify one point. So I've been dropping all these big names and I know I've been dropping these big names. It's a marketing ploy, right?
But I just want you to know that being in my book or being on my podcast, it's not because you're rich or you're famous. It's because you're remarkable. So the big names I dropped are,
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