Guy Kilty

Festive celebrations at Christmas and New Year often involve increased alcohol consumption in many parts of the world.

For some, that's followed by a decision to take a break from drinking, often known as Dry January.

However, data shows that more people are choosing to cut their alcohol intake all year round.

Our reporter Imran Rahman-Jones explores the growth in non-alcoholic drinks.

Johnny Forsyth, Principal Strategist at Mintel Food & Drink, ending that report by Imran Rahman Jones.

In the UK, I'm Guy Kilty with the Marketplace Morning Report from the BBC World Service.