Guy Raz

And how many stores were you, I mean, how many stores are you able to get into just going store by store on your own and doing your own deliveries?

Wow, so 25 stores.

Okay, so and at this point, I think you were, you're ready to go to UNFI, and they became your distributor, right?

This is like, like around 2006, I guess.

And you're now getting into stores all over like Colorado and Texas and New Mexico.

So at this point, like how much were you doing in sales?

Were you were you breaking a million?

Right, so you were really tiny, small.

It just comes to you like that.

Well, it makes sense, right?

You're one of these like goo gels or something.

When we come back in just a moment, Justin quickly discovers why nobody is putting peanut butter in a squeeze pack and then decides to do it anyway.

Stay with us.

I'm Guy Raz and you're listening to How I Built This.

Hey, welcome back to How I Built This.

I'm Guy Raz.

So it's 2007, and Justin has just come up with what he thinks is a brilliant idea.

Put peanut butter in a little squeeze pack so people can eat it on the go.

They're not going to be able to help you.

Why?