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Guy Raz

👤 Speaker
1992 total appearances

Appearances Over Time

Podcast Appearances

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Like what kind of reaction were you getting from people?

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

All right.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

You're getting feedback from people and you're adjusting to it.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

But here's the big picture, right?

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

You're working at REI.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

You're waiting tables.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

You're making peanut butter in Denver.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

And you're demoing it at a farmer's market, at least one, farmers maybe two, on the weekends.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Like that's a grind of a life.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Like you're living off your other jobs.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Okay.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

And when you say when the farmer's market ended, just seasonally, it ends.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

It ends in November or whatever.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

The idea was, and this is a time, 2005, 2006, when you could walk into a Whole Foods.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

It's harder now because it's owned by Amazon, but you could walk in and get the store manager and you could get them to put a product in their store at that time.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

You could have that conversation.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Did you do that in 2008?

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

Five or six?

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

I mean, or not quite yet.

How I Built This with Guy Raz
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.

But you can't get into 30 stores if you're not doing well in one store.