Guy Raz

But at that time, you're talking about 2003, very few nut butters were using palm oil.

And so it's just a tiny bit of palm oil to stabilize a peanut butter.

Okay.

But when you're going to a great harvest bread company and these co-ops initially, give me your pitch.

What would you say?

I'm an owner of a store and you come in and I'm like, I'm already selling peanut butter.

Why should I sell yours?

You know, like what do they feel sorry for you because you're just a kid?

In those first few stores, how much was a jar?

And this is like a 12 ounce jar, 16 ounce jar?

Right.

What do you think your costs were to produce a jar of peanut butter?

And and you are in some of these stores.

How were you?

I mean, how I mean, if they're just sitting on the shelf in a store, how were people discovering them?

Were they did anybody buy them?

Because you're standing at a table and you can talk about this thing.

So imagine the farmer's market was probably a really important sales channel.

What were people attracted to?

The honey peanut butter, the almond butter, the cinnamon butter?