Guy Raz

It's not enough, right?

You want to appeal to people who do eat meat.

but who might say, wait, this is interesting.

Like, I'm looking at your site here and, you know, I have an old dog, right?

And my old dog has some kidney challenges.

And I see that maybe some of your food could benefit her, right?

It's like that kind of stuff, you know, that I would really lean into.

But start with this, acknowledge this skepticism.

Acknowledge because we have been

sort of trained to think that dogs need to eat meat protein.

And also, dog food's gross.

The way they use that scrap meat and just the crappiest cuts of meat is really nasty.

And it's why there are brands...

Premium brands of like refrigerated dog food that have done so well because they are focused on, you know, really expensive cuts.

You have an alternative here and it's a great alternative.

And I that's that's why I would I would try to lean into social media, give it another chance, but try it with this.

Hey, it's I get the skepticism kind of message.

Okay.

So these are repeat customers, right?

Awesome.