Guy Raz

I see you're doing free samples, which is really smart.

Try before you buy.

The other thing I would – I don't know if you're doing this on your site, but, you know, every time you switch a dog's or any pet's food, except for one of my pets, he'll just eat anything.

He'll just – she will eat absolutely – they're finicky, right?

Sometimes, like, what is this?

And so, you know, maybe you should also encourage people to, hey, start – just mix it in with your food and try that.

Yeah, I agree.

Jeffrey, any final thoughts here?

Yeah.

And one other thing is, I'm going to throw something at you and it's going to be a pain, but I think you got to introduce dog treats.

Okay, nice.

That's great.

And that's a good start.

And maybe you can distribute that to some of these boutiques or cool stores that you like where people take their dogs and people could just hand them a treat.

So you may want to try something like that.

But I do think giving people the opportunity to start with a treat could be really cool.

Yeah.

Caroline Buck, the brand is called Petaluma.

It is a plant-based dog food company.

Good luck.