Gwen Whiting

You know, the Unilever family and like drinking the Kool-Aid.

And I always believed that my brand acquire or ideal like date for the prom was seventh generation.

I thought we shared, we shared a value system.

And I was just the prestige version in a shared ecological product value system.

So then when Seventh Generation was acquired by Unilever about three years before us, I was like, OK, like they care.

And so that started the discussion.

But the negotiation went on for like 13 months.

It was quite disastrous.

Their first offer was like a joke.

And the response was like, this is a joke, correct?

You know, like we are a incredibly profitable business and there was no value in our valuation to them of being profitable, right?

And I was like, you just paid this like stupid ketchup company who's not even profitable like this amount.

Like, are you kidding me?

Like we're a perfect, pristine, clean, profitable business.

Like where's the value in that?

And they're like, oh, we had to pay that investor guy and like the Belgians and like they were jerks.

And I was like, oh, I'm sorry, because we don't have a pool of investors.

So you think you can like get off cheap over here?

Did you think about saying no?

I did say no.