Gwen Whiting

You want to step outside and call me back?

And then what happened?

So then the dialogues, he stepped out and called me back.

But I guess in retrospect, I should have been like, what is up with these people?

Like, this is their process.

Exactly, exactly.

And I always said, because the store was sort of like the last thing on the business plan to-do list, because it was important to me to feature and showcase my whole vision in a brick and mortar place that you could understand what the whole world of the laundress was.

And I came from Ralph Lauren.

I was a designer for Ralph Lauren.

So we were very much in this like creating of a world and an environment.

And so my, my whole vision was on the website.

It was, you know, you could be on a shelf in the container store, Bloomingdale's or whatever.

And I had stores in Asia, but I was like, I need to have my own showcase.

And I joke that it's like hanging the fly paper.

And one day someone would walk in.

I didn't actually like mean that literally, but

So yeah, the next call was like, come to New Jersey and kiss the ring.

That was the week after.

So then that started the dialogue of...

Of like, do you want to be in the family?