Gérald Marolf

We released a fantastic line of soft bags, backpacks and other things.

And we sourced with like one of the last Swiss rope makers, some real Swiss rope and all that kind of stuff.

product's really there, but I don't know, we're a footwear company still in many cases, so we had a hard time really telling that story well.

We're not a footwear company anymore.

We very much are.

I mean, apparel is growing at a speed that I think we unlocked something there that is going to be very interesting.

But answering your question, probably no, not anymore.

I think that used to be the case.

But if I think about how people shop these days, who they listen to, and also where their share of wallet goes, I'm not sure.

I think just a lot of things are changing if you look at beauty as well.

We probably had three choices for, how do you call, a lip balm.

And where did you buy that?

Probably at a pharmacy or whatever.

Now there's probably 600 with all different flavors.

Even smoking has diversified to a level where I'm like, okay,

Is there a hero Marlboro product these days?

I don't even know.

Me neither.

I just love the concept of brand personality.

And it's an old concept, but if you give a brand the right characteristics, and for us, a lot of that goes through product.