Hal Elrod

What's going on?

And that to me, I think is the single biggest factor.

So, yeah, the first thing is, is the behavior change, right?

Is that you've got to take whatever you're teaching and ask yourself, how can I take this and put it into a daily, ideally daily?

It could be weekly, but, you know, ideally, the more often they're doing it, the better, the more likely they are to stick with it.

But how can I turn this into a daily ritual?

So, for example, if you're writing a book on gratitude, you know, you would say,

take it and turn it into a daily ritual they could do around, you know, writing three things they're grateful for.

I'm giving just some examples, but it could be, um, let's say you're writing a book on business, right?

Have a daily, a simple daily practice where they, you know, they, your book has them set their business goals and then every day they're simply reviewing it.

Maybe they're sharing it with their team, something that they're doing that gives them clarity and adds value to their life and is related to the content.

Um, so that's the first thing is, is the behavior change.

And the second thing is you've got to, you've got to set them up for success.

Wait, hold on, hold on, hold on.

Yeah.

My buddy, Pat Flynn, who wrote the book, will it fly?

Great business book.

He, uh, we, the other day we were talking and he said, you've got to give them a quick win.

He said, give them a quick win in the first five minutes of reading his book.

And I actually don't know what the win is.