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Hal Elrod

๐Ÿ‘ค Speaker
450 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Um, but, but I, he, he sets them up with a quick win.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

So for, for free, I think that's really important that you, you don't, don't make like the more difficult you make it for people to implement your content, the less likely they are to implement it.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

So if you can make it a quick win, uh,

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Uh, that's a big, I think that is overall a win for you.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

It's a win for them.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And then they have confidence, they have momentum, and then you scale up how difficult, you know, whatever it is that they're trying to integrate into their, their life or any changes they're trying to make.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Perfect.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And then second lesson, I cut you off.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

The second thing is the 30 day challenge.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

So this is, you know, behavior change doesn't happen overnight.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

Right.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And depending on you can do lots of research, you'll see the age old 21 days to change a habit that's been republished, repurposed, regurgitated for decades.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

I personally like the 30 day approach.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And so at the end of the miracle morning book, I give a 30 day challenge, but more importantly, or equally as important, I coach them through the psychological hurdles of making a change over 30 days and how to, what to expect, what the hurdles are internally and externally, and then how to overcome those.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

So they're set up for success.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And then the third thing that I do is I get, I have them get an accountability partner because it's really easy to let ourselves down when nobody's watching.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And right.

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

It's like,

SaaS Interviews with CEOs, Startups, Founders
EP 464: $1.7M In Book Sales After Being Dead for 6 Minutes

And no one's going to know if I give up on the 30 day challenge today.