Hala Taha

There's so much to unpack in what you just said.

There's so much to unpack in what you just said.

So why don't we start with how you make money on the transaction?

So why don't we start with how you make money on the transaction?

So brands don't pay you.

So brands don't pay you.

So they only pay you when a transaction actually happens and you get some sort of a fee that's transparent to everyone?

So they only pay you when a transaction actually happens and you get some sort of a fee that's transparent to everyone?

But that's not how much it costs to open up a franchise.

But that's not how much it costs to open up a franchise.

That's just like the cost of getting the brand.

That's just like the cost of getting the brand.

Okay, so it's just a ticket.

Okay, so it's just a ticket.

Got it.

Got it.

So you charge a flat fee depending on how much their franchise fee is.

So you charge a flat fee depending on how much their franchise fee is.

And that's the only time that you monetize in the transaction.

And that's the only time that you monetize in the transaction.