Hana Mohan

We have, I think we just have a good sort of search presence, organic search presence.

We have some integrations.

We have a certain base camp on Asana.

So we've got some, but really, to be honest, I think I personally think we can do a lot better, but it's all been organic so far.

I'd say it's fairly distributed.

I'd say it's perhaps some variant of ticketing system, like support ticketing system, ticketing system, something like that.

So I think this is what I've kind of learned over the years, like painfully so, is that

having pages for things like ticketing system or knowledge-based software versus just generating a lot more content, which targets a lot of long tail.

And that's the opportunity you're talking about.

So now we started doing that.

Now traffic has grown quite a bit, but I think we have to work on converting them to trials.

And so that's what we are working on now.

I think we just have...

Well, I wish I could tell you exactly the formula, but I think we've just done sensible stuff, always have a side that loads first, never done any gray hat, black hat sort of thing.

And

The keyword that surprises me is actually shared, like best shared inbox or shared inbox.

They're even more competitive in some ways that we rank up for.

So I'd say just like doing the most sensible things like good linking structure, things like sort of like Google's web starter, SEO starter guide 101 things were just done consistently over time.

Customer examples.

So SEO is one of our top performing content right now.