Hana Mohan

You can't really sign up for even a newsletter.

So I think once we put that in place and we measure it, maybe in a year from now, I'd have a better answer.

Yeah, right.

Paying customers?

Yeah, paying customers.

So I would say, yeah, I'd say in that case, let's say it'd be about like $400 or something, I guess.

That divided by 12 gives you... Sorry, that divided by... Well, I mean, if I just take the marketing cost, let's say the content cost, because I do think customer support or success is an integral part of

But yeah, so I didn't exclude that, to be honest.

Yeah, you're pretty good at this, yes.

Well, I think, like I said earlier in the interview, this year we sort of want to double down on our positioning for the small businesses, the small businesses that actually want to invest in their customer experience.

And so we are sort of doing like a brand overhaul because we are obviously in a very crowded space.

And if you visit most software, it's kind of hard to have customers

Unless you try everything out as sort of an average consumer, it's hard to sort of know which one is for you.

So I think we're trying to be a little bit more polarizing that if you fit into our perfect market segment, then you find us really attractive.

And if not, then you probably think that we're not that great.

But either way, I think be a little bit more...

like, and in fact, those are some of the people working with us part-time.

So like a much, much more vibrant colors, so much, much, uh, the copy written in a way that appeals to the smaller businesses, um, things like that.

So I'd say, uh,

Just sort of like focusing on some of that and then like continuing to produce more content, investing a little bit more into customer success.