Hannah Dittman
speaker
143 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Hannah Dittman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
But one thing that I think is a little bit more universal and can be a little bit more universally looked at in consumer is repeat purchase rates.
That's something I look at at Amazon all the time.
I'm downloading that very frequently and checking my cohorts and repeat rates of each buyer.
And when I'm looking at that kind of information, and this is going to be a broad, hard to answer question too, but what's my target benchmark?
What should my North Star be?
What is a place where I arrange where I can feel like, all right, I'm doing pretty good.
An investor is going to think pretty favorably about this amount.
Great summary.
I love the scent creations you just made.
You're already in product development.
Creative juices are flowing.
I think a really helpful way to have that conversation and to also understand how an investor thinks, because I think the way you laid out unpacking these metrics and how you're thinking it, it really showcases what a hypothesis and almost scientific driven
mindset investors typically have they're on a truth hunt with data to understand the story of what's happening and what levers can be pulled and like you mentioned where value creation can be made and what's working and what's not and why and these are really important things to understand about your business and when you're operating and in the day-to-day and you've got a million bajillion things going on and you're just trying to make sure nothing breaks down sometimes
Looking at things with this level of big picture thinking isn't the biggest priority, but in fundraising, it's really important to be thinking about things that way.
I don't want to take up our whole episode talking about diligence, but I'd love to ask one final diligence question, which is obviously there's a lot of different things you look at and a lot of companies have good metrics and there's a lot of incredible founders too.
But for you all, what's the seal the deal moment?
Where do you finally get such high conviction or is it an amalgamation of a lot of little things going right that makes you feel that?
Where you just feel like, yeah, this is not just a good company.
This is one we need to make a bet on.
Very helpful.
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