Hannah Thompson-Weeman

And then the other thing we've seen that's somewhat alarming is some of the bigger trends of, you know, we've seen feed mills be disrupted. We've seen, I believe it was JBS, be disrupted because of these large cyber incidents. And we see the activist groups admiring that. So they're saying, oh, we didn't do this, but we'd love it if we had.

And then the other thing we've seen that's somewhat alarming is some of the bigger trends of, you know, we've seen feed mills be disrupted. We've seen, I believe it was JBS, be disrupted because of these large cyber incidents. And we see the activist groups admiring that. So they're saying, oh, we didn't do this, but we'd love it if we had.

And, you know, because if we can shut them down for a day, you know, that's exactly what they want to see happen. So there's definitely some concern. There's a group called the Vegan Hacktivists. They use hacktivist very loosely. They like code websites for people.

And, you know, because if we can shut them down for a day, you know, that's exactly what they want to see happen. So there's definitely some concern. There's a group called the Vegan Hacktivists. They use hacktivist very loosely. They like code websites for people.

But there's definitely like leanings and, you know, seeing these big trends and how disruptive these ransomware incidents have been and them saying, how can we partner up with those people to do this in the name of our cause?

But there's definitely like leanings and, you know, seeing these big trends and how disruptive these ransomware incidents have been and them saying, how can we partner up with those people to do this in the name of our cause?

Well, one of the groups that I mentioned earlier that we follow very closely in order to be like a member of the group, you've got to, you know, show your bona fides. You've got to have your arrest record and you have to sign a liberation pledge that says I will not sit in a table or room where anyone is eating animal products.

Well, one of the groups that I mentioned earlier that we follow very closely in order to be like a member of the group, you've got to, you know, show your bona fides. You've got to have your arrest record and you have to sign a liberation pledge that says I will not sit in a table or room where anyone is eating animal products.

You know, not just yourself, but family members, friends and, you know, obviously ideology behind that. But also it's a way to cut them away from their family members and from anyone that does have different beliefs than them to kind of herd them away. into this very extreme echo chamber. So it's very interesting, again, the way that this extreme mindset kind of permeates.

You know, not just yourself, but family members, friends and, you know, obviously ideology behind that. But also it's a way to cut them away from their family members and from anyone that does have different beliefs than them to kind of herd them away. into this very extreme echo chamber. So it's very interesting, again, the way that this extreme mindset kind of permeates.

And back to what Kristen was saying too, you know, it is frustrating for producers that, you know, they're out here just trying to provide a product to people who want to eat it. And they have a lot of hurdles in between getting there. So for us at the Alliance, we're not a checkoff. We're not a trade association. We're not here to market anything. We're about choice.

And back to what Kristen was saying too, you know, it is frustrating for producers that, you know, they're out here just trying to provide a product to people who want to eat it. And they have a lot of hurdles in between getting there. So for us at the Alliance, we're not a checkoff. We're not a trade association. We're not here to market anything. We're about choice.

So making sure that choices are available to people, whether that's animal protein or not. We you know, we love the corn and soy people, too. Whatever you want to eat is fine. Whatever aligns with your values and your budgets. It's when there's these extreme actors trying to influence what people even have the option to buy and eat. is when we get concerned and that's what we focus our efforts on.

So making sure that choices are available to people, whether that's animal protein or not. We you know, we love the corn and soy people, too. Whatever you want to eat is fine. Whatever aligns with your values and your budgets. It's when there's these extreme actors trying to influence what people even have the option to buy and eat. is when we get concerned and that's what we focus our efforts on.

So keeping choices available to people at a variety of price points is what we are here to do. But for these extremists, it's about the opposite. It's about taking choices away from people.

So keeping choices available to people at a variety of price points is what we are here to do. But for these extremists, it's about the opposite. It's about taking choices away from people.

So there's some common sense things and probably from a risk management perspective, Mike would have things to add too. But a lot of what we talk about is making ourselves a harder target. So we don't want you to be paranoid, but we want you to take common sense measures because according to these people, it's so easy for them to get onto farms.

So there's some common sense things and probably from a risk management perspective, Mike would have things to add too. But a lot of what we talk about is making ourselves a harder target. So we don't want you to be paranoid, but we want you to take common sense measures because according to these people, it's so easy for them to get onto farms.

They actually released in the wake of the conviction of their leader in that trial I mentioned in California, they released a 149 page investigation manual. about how to get access to farms and plants.

They actually released in the wake of the conviction of their leader in that trial I mentioned in California, they released a 149 page investigation manual. about how to get access to farms and plants.