Harley Cromer
👤 SpeakerAppearances Over Time
Podcast Appearances
So there's a trade-off, positive and negative.
aspects.
And so far, everyone, the researchers have tried to understand the positive aspects.
And we said, let's take a look at the dark side of it.
What are the risks, basically?
Well, I think that's something so far researchers didn't fully understand it.
What's the intra-psychic process?
And that's what we wanted to understand.
And we did several studies and experiments to better understand what's the actual process in the mind of a consumer.
Because it is invasive.
And then how does the emotion of creepiness actually occur?
And we better understand the actual occurrence.
How does it evolve the emotion?
Then marketers could also say, what could they do that it doesn't feel creepy anymore?
So that's what we also to understand.
On the one hand, you want to personalize, but how can you avoid that is perceived as creepy?
What could you do?
That's something we try to find out.
Yeah, great.
Maybe we can just start with the first study.