Harley Finkelstein

They had double workout.

That's a big part of it.

I think the other thing is the content you talk about.

I think it is really easy to talk about stories that are your stories.

When I tell the story, whether it's about Shopify or it's about my life or my family or DJing or something like that, I always start with my experience.

When I was 13, when I was 18, when I traveled here, I think by starting with you and you putting yourself into the story, one...

It can't be wrong because it's your story.

It happened to you.

But two, it immediately invokes, if it's true, you can speak with such conviction, with such passion.

The easiest story for me to tell is out of Shopify because the story of Shopify is a story of entrepreneurship.

But my story is also of entrepreneurship.

My family's story is about entrepreneurship.

My friends around me, you know almost every one of my best friends, they're all entrepreneurs.

Some of them are in the restaurant business and some of them are in fintech and some of them are lawyers.

What they all have in common is they all are first and foremost entrepreneurs.

So the storyline that I've chosen is entrepreneurship.

And it's not an accident that the company that I've committed to for so long, for decades, is the entrepreneurship company.

Could I sell cars or could I sell biotech products?

Maybe I don't think I can be, I can tell the story in that way.

I think part of what isn't wonderful about modern day business leadership is that we are not selling widgets.