Harry Duran
speaker
1,087 appearances
7 recordings
1 series
first heard Aug 2025
last heard 20 Apr
Harry Duran’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Oct 2025 with 2.
Appearances
I'm your host, Harry Duran, co-founder of the AgTech Media Group and founder of Fullcast, our full.
Service Podcast Production Agency and Podcasting since 2014 with my first show, Podcast Junkies.
In case you missed the last episode, we had a great conversation with Taylor Robinson.
He's the chief scientist and founder of Rim Rock Analytical, and he talked about the critical role of data-driven decisions in indoor farming.
Taylor's expertise in microbial management and process optimization shed some light on the often overlooked aspects of CEA.
So please check that out if you haven't done so already.
This week, I have the pleasure of speaking with Mary Weatherhill.
She's the founding president and CEO of Green Food Solutions.
And we have a candid conversation about building a truly sustainable urban farming business.
Mary's unique journey starts in the service industry and massage therapy of all things, and it makes its way all the way to pioneering food access solutions in city environments.
And it gave her an unmatched perspective on both the struggles and opportunities farmers face today.
I love this episode because Mary.
Demystifies how Green Fruit Solutions is reimagining the food system with farming as a service franchise model that prioritizes support, profitability, and genuine community impact.
We dug into what makes a good franchise partner, why most farms face recurrent challenges, and how Mary's mission-driven approach is shaking up the industry's status quo.
Here's five takeaways I want you to listen out for.
Number one, rethink the farming business model.
Mary emphasized that selling food alone is not a consistent
viable business model for urban farmers.
Instead, her company, Green Food Solutions, operates as a farming as a service business, franchising and providing recurring service contracts to ensure more reliable income for farmers.
Two, farming experience isn't required.
Showing 521–540 of 1,087 · page 27 of 55
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