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Harry Stebbings

👤 Person
11883 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

You said there about that. And I often think about growth very much like venture, which is you place a number of investments slash bets and you observe and then you wait to see what works and double down. Do you agree with that analogy? How do you think about what is enough bets and failure rate associated?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

You said there about that. And I often think about growth very much like venture, which is you place a number of investments slash bets and you observe and then you wait to see what works and double down. Do you agree with that analogy? How do you think about what is enough bets and failure rate associated?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Does velocity impact quality of conversion? And what I mean by that is if we're a little bit sloppy, but we're very high velocity, we won't spend so much time on the visuals for that campaign, the graphics for this. It's velocity, but it's not as good. How do you think about that trade-off?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Does velocity impact quality of conversion? And what I mean by that is if we're a little bit sloppy, but we're very high velocity, we won't spend so much time on the visuals for that campaign, the graphics for this. It's velocity, but it's not as good. How do you think about that trade-off?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Does velocity impact quality of conversion? And what I mean by that is if we're a little bit sloppy, but we're very high velocity, we won't spend so much time on the visuals for that campaign, the graphics for this. It's velocity, but it's not as good. How do you think about that trade-off?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

how do you think about giving something enough time to know if it works we want a high velocity and we need to move on but also sometimes it takes a little bit of time content in particular i would say 12 to 18 months yeah how do you think about enough time but not being slow it goes back to the portfolio like if you're going to allocate 20 30 of your time to like longer term bets that's fine be okay with the fact that you're not going to get results anytime soon

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

how do you think about giving something enough time to know if it works we want a high velocity and we need to move on but also sometimes it takes a little bit of time content in particular i would say 12 to 18 months yeah how do you think about enough time but not being slow it goes back to the portfolio like if you're going to allocate 20 30 of your time to like longer term bets that's fine be okay with the fact that you're not going to get results anytime soon

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

how do you think about giving something enough time to know if it works we want a high velocity and we need to move on but also sometimes it takes a little bit of time content in particular i would say 12 to 18 months yeah how do you think about enough time but not being slow it goes back to the portfolio like if you're going to allocate 20 30 of your time to like longer term bets that's fine be okay with the fact that you're not going to get results anytime soon

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

When you think about impact, you also said that the word indicator, I think it's really important to understand what you're actually trying to move, what the core objective is. What's your biggest advice to founders and growth teams? on how to set the right metrics that you want to move.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

When you think about impact, you also said that the word indicator, I think it's really important to understand what you're actually trying to move, what the core objective is. What's your biggest advice to founders and growth teams? on how to set the right metrics that you want to move.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

When you think about impact, you also said that the word indicator, I think it's really important to understand what you're actually trying to move, what the core objective is. What's your biggest advice to founders and growth teams? on how to set the right metrics that you want to move.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

We have this portfolio of bets. Okay. And then we see one that starts to work. Do we immediately double down on it then? How do we know how much to double down on? Do we set a benchmark of what good is versus great? How do we think about that?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

We have this portfolio of bets. Okay. And then we see one that starts to work. Do we immediately double down on it then? How do we know how much to double down on? Do we set a benchmark of what good is versus great? How do we think about that?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

We have this portfolio of bets. Okay. And then we see one that starts to work. Do we immediately double down on it then? How do we know how much to double down on? Do we set a benchmark of what good is versus great? How do we think about that?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

If you just burn a shitload of cash though on a channel super quickly, say you're spending 10k and you're like, shit, it works. Let's put 200k on it. The 200k will not be nearly as efficient as that 10k. Would it not have been better to do 30, 50, 70 and gradually get up there than just whack it as hard as possible?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

If you just burn a shitload of cash though on a channel super quickly, say you're spending 10k and you're like, shit, it works. Let's put 200k on it. The 200k will not be nearly as efficient as that 10k. Would it not have been better to do 30, 50, 70 and gradually get up there than just whack it as hard as possible?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

If you just burn a shitload of cash though on a channel super quickly, say you're spending 10k and you're like, shit, it works. Let's put 200k on it. The 200k will not be nearly as efficient as that 10k. Would it not have been better to do 30, 50, 70 and gradually get up there than just whack it as hard as possible?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Do CACs get cheaper over time as brand becomes better known, you become more branded in an ecosystem? Or do they get more expensive as you saturate the core target market and you have to expand into maybe less directly relevant ICPs?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Do CACs get cheaper over time as brand becomes better known, you become more branded in an ecosystem? Or do they get more expensive as you saturate the core target market and you have to expand into maybe less directly relevant ICPs?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: Inside Ramp's Growth Engine: How Ramp Became the Fastest Growing SaaS Company Ever | What Worked & What Did Not Work | How to Hire for Growth | How to Find Alpha in Channels Where No One Else Can with George Bonaci

Do CACs get cheaper over time as brand becomes better known, you become more branded in an ecosystem? Or do they get more expensive as you saturate the core target market and you have to expand into maybe less directly relevant ICPs?