Harvey Guillén

Their parents?

They're what he calls normies.

Weighed down by old values, he says they lack the intellectual daring to succeed in the new era.

in the future of American business, which is where Joe can take them.

All they have to do is trust his vision.

He then repeats this speech to all the Tom and Dave Mays in LA.

And the pitch works.

They all accept Joe as their fearless leader.

It doesn't matter that there is no real vision, strategy, or organizational structure to the group.

They believe his mumbo-jumbo, and it doesn't hurt that he gives them whatever title they want.

President?

Executive Vice President?

Who cares?

It's not important.

As Joe says, all they need are their ideas and the capital to fund them.

Of course, the initial capital comes from the new recruits.

Tom and Dave May, for example, hand over $160,000 and then they tell their dad they've been appointed to the board of directors at a new corporation called BBC Consolidated of North America because why not?

Now, if stage one is recruiting members and raising capital, stage two is investing in an image, which starts with a classic movie makeover for Joe.

He's the only one in the group who needs training on how to be rich.

So Dean and Ben get him a haircut, tell him what suits to wear, what cars to buy, what clubs to make appearances at, and they don't pinch pennies.