Heather Duplessy-Allen

They don't do as good a job.

Interesting what was pointed out was that FIFA's taken a different approach to you guys now.

So what they do is they allow the first 10 minutes of the game to be broadcast free on YouTube.

And after that, there's a cutoff and you have to pay.

Do you consider something like that?

That's the ultimate tease, isn't it?

I have had thoughts about whether, say, on 3 or on Sky Open, and we have put our All Blacks and Tier 1 coverage on Sky Open, our free channel in the past.

But I've had thoughts of putting, say, a 90-minute pre-show on, say, 3 and then going to a classic match.

So you just watch all the commentary and the build-up, and then if you want to watch the game, you go over?

Yeah.

One of the things that came through this morning in news is that for the first time in streaming history, YouTube has got more people streaming for longer than Netflix, for example.

So there's a real kind of catchment there, isn't there, on the YouTube?

There is, but it's very difficult to find high-quality sport.

Yeah.

Because that's where advertisers know that the value lies.

And that's where attention sits as well for a nation like New Zealand.

When the All Blacks play, a country stops.

And then our hope is that a country comes to sky.

Does it still happen?

Yeah, I do.