Heather Monahan

I'll get back to it.

But what that means is don't panic.

Right.

If for nine months there's economic uncertainty.

there is also opportunity.

Anytime there's uncertainty, there will be opportunity, right?

Anytime there is certainty, meaning, you know, business is going incredible, sometimes it's harder to break in.

Say you're a salesperson with a product that you're so excited about and you want to get companies to try it.

Oftentimes when you're in these markets that are exploding, people don't want to talk to you because they're saying, what I'm doing is working.

I don't need to change anything else.

cut to you're in a moment of economic uncertainty, people start panicking.

People start saying, I've got to do something different.

What can I do to grow market share right now?

What can I do?

You know, they're starting to be, they're feeling some pain.

And when you feel pain, you're willing to try some different solutions.

So don't get negative about this.

Instead, see this as a potential opportunity of a lifetime right now.

If you position your marketing correctly, if you identify targets that can actually use the product and service that you have,

that can deliver results for them.