Heather Monahan

Get some of these people on board, get some testimonials to show that you will deliver and get moving because you got nine months.

Okay, so next we are looking at the obstacles and challenges and what are the partnerships or people you can tap to help you advance more rapidly.

And this is an interesting question because there are vendors, there are different partners, there are different sales channels, there are affiliates.

There are so many different ways to look at how you could potentially grow your

and grow much more rapidly than you did this year if you tap some different people.

So write a whole list out of all of those people.

Save it in a Word doc and a file on your computer because you never know when you have a new product or service or you say, wait a minute, this is a time I really need an arsenal of people and a different arsenal to go to market with.

Where is that list, right?

So be thoughtful about that list.

Be forever growing that list, refining that list and stay in touch with these people.

Because these partnerships, vendors, affiliates can open doors for you that you can't even imagine.

Okay, who is your competition?

This is like a basic SWOT analysis, which is strength, weakness, opportunity and threat.

And so looking at

Who are the competitors out there?

And, you know, what do they do well?

What do they not do well?

What, you know, what is their unique value proposition?

What does their marketing look like?

Are they using a founder story?