Heather Monahan

You know, are they storytelling?

What problem are they solving?

Is it simple?

What does their price point look like?

What is their service like?

What do their reviews look like?

You know, you can really get deep into this and you want to compare your

yourself, your business, and your offerings to these competitors out there.

Obviously, we all want to own a white space so that you really aren't rendering yourself in a competitive situation.

But until you can get to that white space, you also want to know what these other companies are doing and offering.

And what's interesting is,

For example, if you are in the media business, and I'm just using this old example from when I was in the media business, I was in radio primarily.

Well, just because I was in radio didn't mean I needed to just look at radio companies.

A competitor to me was anyone in the digital space, anyone in the television space, anyone in the billboard space, anyone that could be taking money that I could potentially access, right?

So open your mind to where your potential clients could be spending their dollars and view those

opportunities as competitors and start doing that analysis on them as well.

You might be surprised where you can target, what niche you can go after that you maybe weren't thinking about previously.

What are they doing that you're not doing?

What are they doing well that you're not doing?

What are they not doing so well?