Heather Monahan

You really want to have a deep understanding.

Who is your audience or your end user?

How are you reaching them?

And with what frequency, what messaging, what's working, what's not working?

Again, all of this is really important to do.

I mean, we should be doing this

you know, all the time, but just at least for the end of the year and projecting for next year, it's going to be super helpful.

Again, refining who is that ideal avatar consumer client audience?

How are you currently reaching them?

How can you diversify that?

We never want to be completely dependent on one or two strategies.

You know, how often are you in front of them?

How can you refine and improve that?

And what is the messaging that's working most impactfully?

Now you always want to innovate, right?

So you're going to have to test and try different things.

I test and try things all the time.

Sometimes they bomb, sometimes they kill it, but you're not gonna know if you don't test and try it.

So start testing and trying.

And a lot of this you can find from your competitors as well.