Heather Monahan

you know what is that plan to get there what are the goals and what is the plan to get there and so we want to break these different things down you know we want to have bold bullet points but then at the same time we need to break down each goal and intention with strategy and tactics so that we have timelines deadlines right a goal is just a dream without a timeline so give yourself some timelines get into some specifics but you need to start with that big picture first

Okay, what are the obstacles and challenges that could prevent us from achieving these goals for 2023?

Map those out and also cross-reference the ones you ran into, not only in 2022, but in 2021, 2020, right?

And you want to consider what those challenges were.

Everyone's talking about a recession.

which is interesting and actually came up in our board meeting.

And one of our board members is brilliant.

And he's part of a multibillion dollar corporation for his day job.

He's on the board in addition to this.

And he was talking about a lot of research that they're doing right now, which finds that this economic uncertainty is,

is projected to continue for the next nine months, and then it will begin to turn.

So I'm going to go ahead and trust in him and his multi-billion dollar company and the research they're pulling, because it's definitely a lot better than what the rest of us are seeing on Fox, CNN, and the Wall Street Journal, because that is all directed one way or another.

This is coming from a source that isn't looking at skewed through Democrats, Republicans, or any other personal agenda.

I feel very strongly about that.

Right.

So trying to find information that isn't influenced by one political arena right now is really hard to do.

So I like that they had done this independent study.

They had found it was going to be about a nine month window.

And I thought that was interesting.

And I'm pausing for a second on the rest of this plan.