Heather Monahan

I'm not going to die.

I'm going to survive this one too.

And I might even thrive.

So let's go giddy up.

Okay.

One thing you mentioned that I really like is you don't necessarily need to entirely reinvent something.

And when I was reading that in your book,

I was thinking about Spanx and Sarah Blakely and Skims and Kim Kardashian, right?

I mean, and essentially very similar products, right?

And again, I don't know all the details in regards to what they're using to create their products, but it's the same goal and feel they want people to have that they look better.

clothes, right?

So there's no reinvention.

What there is, is rebranding, remarketing, right?

There's some very specific tactics that were deployed, but she didn't reinvent a segment.

And I know you give some different examples around food.

I know there was Annie's and one other brand.

If you could share with us some of the insight into the examples that you use, because it really opens your eyes to you don't need to reinvent the wheel.

It's so amazing to me.

If you identify a problem that you see, if you can find a way to focus in on it and fix it, that problem exists with many other people as well.

So then you just need to find a way to bring it to market.