Henry Schuck

We have tens of thousands of SMB customers who integrate their CRM marketing automation systems.

their email systems that we get data from those systems.

We look at that data, we cleanse it, we validate it.

We use that data to triangulate other data that we have.

We go out and index the B2B web.

And so press releases and announcements and case studies,

We're bringing all that data together.

And then you could see Cisco, the company, in 19 different places in one day.

You see it in a press release.

You see it in a customer CRM.

You see it in a person's email contacts.

And how do you make sure that every time you see a Cisco, that you actually roll it up

into the right Cisco at the account level so you have one Cisco.

Because when someone goes to look for Cisco, if you go look in your CRM today for Cisco, there are probably 17 instances of Cisco.

There's an open opportunity, there's an old account, there's a new account, there's a new business account, there's an existing customer account.

At Zoom Info, we need one Cisco.

We can only have one Cisco.

And so if you think about that as like a...

like a master data management problem, the deployment of master data management to publish ZoomInfo's product is likely 50 times bigger than the largest Informatica MDM deployment in the world.

And so we were able to bring that technology that we already had built and then make it available for our customers and place it in the platform so that when our customers integrate their first party data, their CRM data, their call data, their email data, that that same technology that takes the core Zoom info data and publishes it is now available to our customers to take all their data and