Henry Schuck

enhance it, enrich it, normalize it, perfect it.

And then that's the layer of data that we're using to build AI insights on top of.

And so we were able to borrow from different technologies that we had built around the business to get a step ahead as it came to really driving an AI first mentality, not just for us, but for our customers as well.

But largely, when we made this realization about, oh, the product can be so much more simple for our customers, they could actually get more value out of it, we did a pretty hard pivot behind AI products.

And it was basically like you could think about kind of 80% of our engineering teams then shifted focus to building AI-first products for our customers.

You know, it's so interesting.

When we first acquired Chorus, I think AI felt more like something that people talked about, but you never saw...

well implemented in a company.

These tended to be like before chorus, all I ever saw inside of our business.

And I had invested a lot behind AI was a bunch of like academic projects.

People would go like do some data science projects, almost nothing made it to production.

It was this incredibly frustrating experience where you put a lot of money behind AI, but you never really saw it come to fruition in the platform.

Yeah.

Then when we acquired Chorus, Chorus was way ahead from an AI perspective and they had built a lot of AI technology.

And so they kind of like led the way or shined a light on the opportunity to leverage AI in the products and the platforms.

And then over time, what we found is some of our best AI talent, my chief product officer,

our chief strategy officer, they both came from Chorus and they are driving, both of them are driving internally with our chief strategy officer and externally with our chief product officer, all of our AI initiatives.

And so you don't like really appreciate that when you're making that acquisition, you're thinking more of the product, our ability to take it to market.

And then tangentially, you're thinking about the talent that comes in with that acquisition as well.

But in this case, the talent is running.