Henry Schuck

The talent from Chorus is running our key AI initiatives in the business.

Yeah, so I think...

I don't think there's a one size fits all here, but I do think there are people within your organization that are

well-suited to become AI native.

They're systems thinkers.

Like if you think across your business and you think of who is using Zapier right now to automate a workflow inside of the company, that's probably a great person who's gonna be great at thinking through how AI helps automate

workflow and then how to use agents to automate that workflow even further.

There are people at the company who are well suited for that.

And then those people you need to lift up and highlight.

There are places in the business where

somebody is getting some information from somebody, then translating that information and then handing it to somebody else who then takes that information and then delivers it out to some other constituency.

I think product marketing is actually like a pretty good example of this, where product marketing goes to the product folks,

They talk to the product people and they ask, the product people tell them what they're building.

The product marketer goes, okay, I need to build content for the website based on that product.

I need to build content for release notes based on that product and what I've been told.

And then I need to go deliver also unique content to our sales team and our enablement team.

So the enablement team can then take that

and deliver it to our sales folks so they know how to sell the product.

And it's a lot of translation that has to happen.

And so we thought, look, if you think about that pipeline from product manager to website content to