Henry Tricks
speaker
59 appearances
1 recordings
1 series
first heard Sep 2026
last heard 9 Sep
Henry Tricks’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Sep 2026 with 1.
Appearances
So what's changed?
Well, I think the first thing is that Saudi Arabia has other things to do with its money.
I mean, one of the things that it has achieved in the last five years is to attract the World Cup to Saudi Arabia in 2034.
And that requires a lot of investment internally in stadiums and that sort of thing.
But I think they've also realized that money doesn't buy you everything in sports.
Sports is about more than money.
And just looking at their experience, you can sort of draw three lessons from its retreat.
And I would say the first one that it probably underappreciated is literally the importance of fans.
Saudi Arabia may have loads of money, but it's difficult to buy your way into supporters' hearts.
And the Live Golf experience is a good example of this.
They spent $5 billion on it since 2021, hoping to create a kind of arrival to America's PGA Tour, to bring a new form of razzmatazz to the game.
But it turned off golf's well-heeled supporters.
And so even though they got some pretty high-profile players into Live Golf with too few fans, they couldn't generate enough support
broadcast income for this to be sustainable.
The second lesson is that creative destruction is hard.
As business journalists, we're always looking at examples of disruption in industries that have been around for ages.
And sports is one of those, you know, it's been here for generations.
It seems as though it must be ripe for disruption.
And many try to shake up established sports.
Sadly, many of them fail as well.
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