Hoala Greevy

Not churn.

They just didn't buy.

The prospects didn't buy.

Oh, it's a rather crowded space.

And, you know, the other products introduce tons of friction, right?

So remembering to type in a keyword, forcing the recipient to go to a portal, create a password, log in.

I mean, just...

Complete nightmare, but some of these prospects, they're just looking to be compliant and they just want to check a box and they'll go buy the cheap stuff, even though in the long run, if you factor in the cost of your staff and help desk,

it's going to be much more expensive.

Great question, Nathan.

That's one of our top blog posts.

So gmail.com is not a HIPAA compliant email solution, but if you're using G Suite...

It can be configured to be HIPAA compliant.

And that's where we come in.

We can seamlessly wrap around a G Suite account and provide that HIPAA compliance for our customers.

Yeah, man.

Uh, talking to customers, that's, that's how this came up.

We are outsiders to healthcare.

I've been doing email for a long time.

And, um, you know, our customers started talking about this HIPAA stuff, did some research and I was like, Whoa, man, this is a really messed up industry.