Horst Schulze

But you can create that with a hardware store.

You can create it with anything.

That's what I mean.

It's hospitality that makes a difference and that makes a decision.

It's not a product.

By the way, hospitality, let's see what it is really.

Service, everything we talk about is hospitality here.

The first person who taught hospitality was Saint Benedict.

the creator of the Benedict Monasteries throughout Europe.

He sent a letter to the head of his monasteries in the year 500 and said, if a guest arrives, treat him as if it was Jesus himself.

But otherwise, treat everyone as if they were the most important people in the world.

And he recommended, in fact, even if you're on a fast, break your fast if the guest is by himself and have dinner with them, but after you wash their feet.

Now, how close do we come for that?

Why wouldn't we try and come close to that in businesses?

Isn't that much more fulfilling for us rather than just fulfilling a function?

Yeah.

No, no, no.

You used to three days, but you ended up going five days.

We have...

Some small places not known in Atlanta.