Horst Schulze

You check in, you call the elevator, you go into your room, you check out and so on.

That means it is a commodity that offers shelters sleep.

Hospitality cannot be replaced by AI.

I still have to have a human being.

I would still have, if I was running a hotel, I would do that.

But I would have somebody on the front door that says, welcome, and walk to you to the elevator and say, I'm here for you.

You're respected here.

And not just AI.

But it's driven, of course,

the company has to make a three-month report to Wall Street.

have to ask people staying in front but that's the end of hospitality but that's why small hotels who do it will be the leader of excellence small hotels that do it yeah because they're able to control more of it they will control more often and they will and they will be successful because of their hospitality and not just because of shelter so then scale is harder today the bigger the company is because you can't maintain customer service

You could if you're willing to spend the money for it.

But large companies don't because they're pushed by shareholders to make a little more profit.

Oberge is pretty big, becoming big, but there's still attention.

Rosewood is still paying attention to the customer somewhat.

and but you know you see most big names that you know and i will not repeat the names are becoming commodities very fast do you uh when you when you sold when you stepped away from ritz what year was that when you stepped away from ritz and well i've i have finished my work with ritz in 2002 2002 yeah and you went to ritz what year

1974.

End of 73, yeah.

And the industry was 120.

We touched on it.