Horst Schulze

You come to work and the boss tells you the rules of the company.

Here's what we do and here's what we don't do.

And then you get a handbook with more rules.

And then you get insurance papers and all kinds of papers and you go through all this work and that's the day of orientation.

First day of work.

And when you're finished with that, the boss makes his pathetic team speech.

We're a team here, yeah.

Without giving purpose.

A team is a group of people who work toward a common objective.

Not given, just we're a team here.

And what's next?

Oh, now Bill, the new waiter, work with Fred.

He's here nine months and he knows the ropes.

Somehow you're in rope business here now.

You turn him over to Fred and on the way to the kitchen, Fred tells Bill, the new waiter, this company is no good.

That is day of orientation.

Instead of the day orientation saying, here's who we are.

You're now part of us.

And here's how we, he's our customers, and we are happy when they're here, we respect them.

Here's how we show them respect, by saying welcome, by responding to them, by looking them in the eye, by caring for them.