Horst Schulze
👤 SpeakerAppearances Over Time
Podcast Appearances
That's our part.
Patrick, we have to give human beings purpose, but we have to at the same time tell them the motive of our purpose.
What did Adam Smith say?
Wait a minute, 300 years ago.
Yeah, but he wrote another book about the behavior of the human being, and he said...
Impossible that people can buy into orders and direction.
They can only buy into objective and motive.
And what we do?
We give orders and direction instead of giving purpose and motive.
The millennials say, what's in it for me?
But tell them, if we accomplish that, here's what you will make, have more opportunities.
You will make more money.
You will be respected.
You will be honored.
That's what's in it for me, for you.
And that's why we have this beautiful purpose.
And that's why we come to work.
We do not come to work for the function.
Well, with the leaders it's easy.
With the leaders it's actually pretty easy because I'm the standard setter, I'm the objective setter, I set objectives.