Horst Schulze

And I ask them, I ask my leaders, my hotel leaders,

When I was a manager, I asked my department leaders the same thing, by the way.

I said, okay, tell me what you did the last three months to make sure that you have a better hotel.

I asked them all, tell me what is the standard, how your hotel will be respected a year from now.

I want to see if they have a vision.

If they have a vision, look, I visited a hotel.

In fact, I visited Milwaukee.

The general manager picks me up.

The chain manager picks me up in the airport, which you always do, and I get the same story, which is, of course, a lie.

We are so happy you're visiting because nobody wants corporate to visit.

Us, we're so proud.

And I'm in a limo, and I ask him all kind of questions.

And then I ask him, what will be the position of your hotel?

How will it be respected in the city a year from now?

And he said, if I had a bigger ballroom,

If my restaurant wasn't on the second floor, if this hotel would be closer to the city center.

With other words, he made excuses for a vision he didn't have.

I visited a few days later Columbus, Ohio.

Similar city, similar hotel, built by the same architect.

And I was the general manager.