Howard Lim

speaker

410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment

The Vault Unlocked · How Real Brands Build Trust and Consistency (Most Companies Miss This Entirely) · 22 Jul 2026 podcast

Because people trust McDonald's if they go around.

to Hong Kong and they go to LA, then they get the same flavor and that's built in trust.

So the whole idea behind branding besides differentiation is building so much trust you build that loyalty.

Relationship and consistency of those relationships.

Right.

Exactly.

They don't have that consistency.

So the consistency, and by the way, it doesn't take much.

I have a client right now I'm working with and they're using this internal designer.

And the first thing they start doing is they start to not go by our brand manual, start doing their own thing.

I say, you're killing the brand overnight because that looks like a totally different company.

So, you know, graphic designers want to get creative.

A lot of times they get overly designed.

They over-design to a point that actually works and backfires.

Right.

Exactly.

You're exactly right.

And then people are proud to show off that brand, whether it's a car, whether it's clothing, whether it's going to that restaurant, whether it's going to that destination location, whether it's that hotel.

Showing 361–380 of 410 · page 19 of 21