Howard Lim

speaker
410 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Howard Lim’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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Here's how we are available to you.
This is how you can resonate with us, right?
So that's where marketing comes in.
But you got to get these other components straight and figured out first before you could actually market.
So yeah, so it's building your own tribe, what I call tribe.
And so you create a culture and a tribe that's so strong.
I remember when Apple launched,
I was one of those guys that stood in line for eight hours getting the first iPhone because that's my loyalty and that's the ultimate.
So there's two parts to this when it comes to a strong brand.
It's building loyalty and building trust.
The more that you're consistent to what your values are, your philosophy is, for example, the more...
And the consistent you are, the faster you're going to be recognizable as what I call instant recall in the mind and hearts of your customer.
It's when you actually bend those, that's where the trust goes down and you start to break that trust.
That's where the brand can deteriorate literally overnight.
After all the years of building up, boom!
Exactly.
It's a combination of all like, so I didn't get a little abstract, but this will make sense.
So there's, there's kind of like the universe that you're building, which I call the context.
So there's certain components that make up that context, your philosophy, your vision and your values and your overall core message.
You're not telling, you know, you're not telling specifics, but you're actually like, it's almost like, you know, quite honestly, it's like, you know, the Declaration of Independence.
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