Howard Schultz

Yeah. So let's just go back, not to the economics, but the idea itself. And I think whether we talked about bottle frappuccino, the cup, you just thread all these things. There is a common...

Yeah. So let's just go back, not to the economics, but the idea itself. And I think whether we talked about bottle frappuccino, the cup, you just thread all these things. There is a common...

through line and that is we took a commodity business and we transformed it into a premium product brand and experience but when you are disrupting the market there has to be some governor on the on the disruptive innovation to monitor how is it being used how is it being abused and the era of judgment

through line and that is we took a commodity business and we transformed it into a premium product brand and experience but when you are disrupting the market there has to be some governor on the on the disruptive innovation to monitor how is it being used how is it being abused and the era of judgment

In the period where this was really kind of, where we really took hold, this five-year period between 2018 and 2022, it's a government that didn't exist. Oh, you feel like it wasn't really taking hold in that whole run before.

In the period where this was really kind of, where we really took hold, this five-year period between 2018 and 2022, it's a government that didn't exist. Oh, you feel like it wasn't really taking hold in that whole run before.

It was taking hold.

It was taking hold.

you know and i'm not criticizing anyone because you know we're all everyone's trying to do a good job but the the the result is the the the runner the the unbelievable success it disrupted the experience yeah and now you have stores that are entirely built to just pick up mobile orders and so and and my view is we should not succumb to the mobile app

you know and i'm not criticizing anyone because you know we're all everyone's trying to do a good job but the the the result is the the the runner the the unbelievable success it disrupted the experience yeah and now you have stores that are entirely built to just pick up mobile orders and so and and my view is we should not succumb to the mobile app

I don't think I would have allowed the mobile app to be on demand 24 hours a day.

I don't think I would have allowed the mobile app to be on demand 24 hours a day.

Hmm.

Hmm.

I would have slow rolled the availability of it and then understood how it was being used and whether or not it was going to disrupt the experience. But now it's on demand, whatever you want it. And now you can't. You can't shut it off from 8 to 9.

I would have slow rolled the availability of it and then understood how it was being used and whether or not it was going to disrupt the experience. But now it's on demand, whatever you want it. And now you can't. You can't shut it off from 8 to 9.

The expectation's been set. Whenever I get that message, mobile order ahead is not available at this time, I'm like, oh, but it's available 99% of the time. It's not available now? No. Yeah, I won't even go to a store if it doesn't have it.

The expectation's been set. Whenever I get that message, mobile order ahead is not available at this time, I'm like, oh, but it's available 99% of the time. It's not available now? No. Yeah, I won't even go to a store if it doesn't have it.

The store's over on, you wouldn't go. Yeah. That breaks my heart. I hate to hear that.

The store's over on, you wouldn't go. Yeah. That breaks my heart. I hate to hear that.