Hyder
Appearances
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Got it. One last question to follow up on that is we also sell like a third department that does safety compliance. That's like only two or three people that do that. So for example, that fire sign that you have the exit sign. So that needs to be there. Otherwise the fire department can shut you down.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
I haven't even touched that department because the feedback I get from the team is don't sell more stuff because you can't keep up with the current customers. So don't bring more. Any insights on that one? Is it profitable? The other, that is, that one is a subscription model. So yeah, I mean, super profitable. Yeah, it is. Yeah. It's 20K a month in revenue, for example. Okay, cool.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
And 20 clients that pay well and you know.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Okay. All in all companies and things like that.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Yeah. Well, it was one person. It was a previous owner, but she, we hired three more people. So it's, yeah.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Correct. Because that was like the key, key person risk. So all the information was in her head. Remember, there's no processes here, right? The phone just rings. Yeah.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Hey, Alex Hyder here from Canada. I bought the boring fire and safety company, but I've changed my mindset to say boring, but I love it. I sell fire and safety and commercial cleaning to mainly like restaurant owners when you bought it, 200 plus.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Thank you. I told my wife about that. She's like, why do you need Alex? Just watch his videos. Yeah. Anyway, that's a different.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
She's German. So she's very methodical. I would like to get at least double the revenue, but because of your workshop, I want to get to 10 million one day, but I don't, I think let's double it first. What's stopping me is that when we introduced the fire suppression for the restaurant avatar and we discussed this yesterday, A big key piece we were missing was, for example, you have this tag here.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
It's a national fire protection code, basically. Good to know. The one that's 96 needs to clean the hood cleaning in restaurants. So we try to introduce that. But we had zero sales process for over two decades. The husband and wife team that sold it to me didn't believe in that. The phone rings, we pick up in two rings. That's literally the process. We went down to 20%.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Yeah, exactly. We went down 20% the first time because we tried to launch that division last summer. I'm in that boat right now. And I have gone down another 20% again because I tried to launch it again three months ago. So that's what's stopping me. The second thing is zero sales, as we talked about.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
The third thing is I did some fancy roles in finance that I was telling you about and some government, you know, I'm on some boards and so on and so forth. I haven't posted on LinkedIn. I've got 15,000 followers on LinkedIn. People have been asking me, hey, man, what are you up to? And I'm a little bit shy to tell them that I'm in fire safety. I've tested it out with a few folks here.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
I say to them, hey, I went from finance to fire safety. The first question is like, why the hell did you do that? You know, it's like a shocker. So crazy. So, yeah. So I just wanted to know what, what do you do? A few thumbs up. Yeah, exactly.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
That's right. We did a roll up place too.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
Yes. Okay. So what did I say? You said focus on the property management persona to build on the fire and safety stuff. And then after one year of me doing the sales, you said I need to be in the business because I found a fire myself when I talked to you. You said no.
The Game with Alex Hormozi
The Fastest Way to Grow Is Simpler Than You Think | Ep 887
That's right. That's right. Yeah. So I bought this business and I want to be out of the business. And so I quit my other stuff. Exactly. I have to quit teaching, quit everything else. And property manager firms nail the fire and safety first. And then after a year, then slowly nudge them into cleaning.